Rick Peterson
Sr. Vice President B2B | Dental Sales & Marketing
Joel Berg
Chief Dental Officer
Rachel Blender
Director of Operations
Katya Kletter
Brand Director
Madeleine Vanstone
Vice President of Product Development
Katie Chrobak
Head of eCommerce & Lifecycle
10 people mapped
  • Rick Peterson
    Rick Peterson
    Sr. Vice President B2B | Dental Sales & Marketing
    CEO
    • Joel Berg
      Joel Berg
      Chief Dental Officer
      Executive
      • Rachel Miller, RDH
        Rachel Miller, RDH
        Professional Relations Manager
        +1 report
      • Antoine Bauvin
        Antoine Bauvin
        Project Manager
    • Rachel Blender
      Rachel Blender
      Director of Operations
      Executive
    • Katie Chrobak
      Katie Chrobak
      Head of eCommerce & Lifecycle
      Executive
    • Katya Kletter
      Katya Kletter
      Brand Director
      Executive
    • Madeleine Vanstone
      Madeleine Vanstone
      Vice President of Product Development
      Executive
    • Ghady Arida
      Ghady Arida
      Lead Product Manager

1 more person is mapped in the full chart.

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About Willo's team

Willo is a seed-stage Retail Health and Personal Care Products company based in New York, New York, United States with roughly 11-50 employees. Willo's team spans 1 in design, 1 in marketing, 1 in operations and 1 in product. Willo is led by Rick Peterson, Sr. Vice President B2B | Dental Sales & Marketing, alongside Joel Berg (Chief Dental Officer), Rachel Blender (Director of Operations), Katya Kletter (Brand Director), Madeleine Vanstone (Vice President of Product Development) and Katie Chrobak (Head of eCommerce & Lifecycle).

Everyone we've mapped at Willo

10 people, leadership first.

  • Joel BergChief Dental OfficerExec
  • Katie ChrobakHead of eCommerce & LifecycleExec
  • Katya KletterBrand DirectorExec
  • Madeleine VanstoneVice President of Product DevelopmentExec
  • Rachel BlenderDirector of OperationsExec
  • Rick PetersonSr. Vice President B2B | Dental Sales & MarketingExec
  • Antoine BauvinProject Manager
  • Ghady AridaLead Product Manager
  • Rachel Miller, RDHProfessional Relations Manager
  • Suchi DeshpandeNew Markets - Strategy & Expansion

Frequently asked questions about Willo

What does Willo do?

Willo is a seed-stage Retail Health and Personal Care Products company based in New York, New York, United States with roughly 11-50 employees. Willo's team spans 1 in design, 1 in marketing, 1 in operations and 1 in product. Willo is led by Rick Peterson, Sr. Vice President B2B | Dental Sales & Marketing, alongside Joel Berg (Chief Dental Officer), Rachel Blender (Director of Operations), Katya Kletter (Brand Director), Madeleine Vanstone (Vice President of Product Development) and Katie Chrobak (Head of eCommerce & Lifecycle).

Who is the CEO of Willo?

Rick Peterson is the CEO of Willo, serving as Sr. Vice President B2B | Dental Sales & Marketing. Rick Peterson leads the company and its executive team.

Who is on the leadership team at Willo?

Willo's leadership team is led by Rick Peterson (Sr. Vice President B2B | Dental Sales & Marketing) and includes Joel Berg (Chief Dental Officer), Rachel Blender (Director of Operations), Katya Kletter (Brand Director), Madeleine Vanstone (Vice President of Product Development), Katie Chrobak (Head of eCommerce & Lifecycle). Each runs a function within the company.

How is Willo's team structured?

Willo's team spans 1 in design, 1 in marketing, 1 in operations and 1 in product. Each department reports up to the leadership team, as shown in the org chart above.

How big is the design team at Willo?

Willo's design team has 1 person, making it the largest team at Willo.

How big is the marketing team at Willo?

Willo's marketing team has 1 person, making it the second-largest team at Willo.

How big is the operations team at Willo?

Willo's operations team has 1 person, making it the third-largest team at Willo.

How many employees does Willo have?

Willo has 10 employees, of which 1 work in design, 1 in marketing, 1 in operations and 1 in product.

Where is Willo headquartered?

Willo is headquartered in New York, New York, United States.

What funding stage is Willo at?

Willo is a seed-stage company operating in Retail Health and Personal Care Products.

How do I update or remove a profile on this page?

To correct or remove a profile from Willo's page, email info@insideorg.com with the name and page link. Verified requests are processed within a few business days.

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